If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling.
Whether you’re building a new campground, recently purchased an existing RV park, or have been around a while, your presence on Google Maps is essential to marketing your RV park.
According to Google Trends, potential customers are 70% more likely to visit and 50% more likely to consider interacting with businesses with a complete business profile. Potential customers are 2.7 times more likely to consider a company reputable when finding a full business profile on Google Search and Maps.
Reviews from your guests are also an important part of your Google Business Profile. A recent Invesp article stated that 90% of consumers read online reviews before visiting a business.
And more campers are searching on Google Maps. The RV parks near me search term reached breakout levels over the last 12 months!
To stand out and get the results you need, Google needs your input.
Claiming your business on Google allows you to add information about your park, verify the location on Google maps and respond to questions and reviews.
You can create your RV park’s profile at no cost and manage it from Google Search and Maps to help you reach more guests.
Follow these steps to set up your Google Business Profile
Step 1: Claim your business
You’ll need a google account to create and manage your Google Business Profile. If you don’t have one, check this guide to get started. You don’t need a Gmail account and can use the current email address for your park.
Log into your account, open Google Maps and enter your campground’s address in the search bar. Your campground may appear even if you haven’t claimed your account because users can input business information.
If your park is new or doesn’t show on Google maps, you need to add it and create a profile. If this is the case, skip to Step 2.
If you locate your RV park, open the profile. If you see “Claim this Business,” click it and follow the prompts. Claiming the existing listing instead of adding a new one will prevent a double listing, which confuses customers and makes it difficult for you to manage your reputation.
If “Own this Business” shows on the Google profile, the profile already exists, and it’s managed by the previous owner or someone else. Click it and follow the instructions to request access.
If “Manage this Business” shows on the profile, you’re already set up as the manager and can make changes and updates.
Step 2: Verify your location and make adjustments
If your RV park did not show on Google Maps after you entered the address in the search bar, click “Add this business” from the business profile in the left-side panel and follow the prompts.
When reviewing your park on the map, verify that the entrance location shows correctly, especially if a previous owner or a guest added it. You can do this by making adjustments on Google maps. This slight adjustment can help your guests have a good experience checking in to your park.
Step 3: Completing your Google Business Profile
The more complete your profile is, the better it will be for potential guests looking to make a booking. It can also boost your rankings in Google searches.
Your profile is also a place to highlight your park’s personality.
When adding your RV Park’s description in the business description field, make it friendly and welcoming. If you have a website, tie this description to the information on your About Page. You will want to review Google’s business profile guidelines before adding the description.
Be sure to include relevant and helpful photos on your profile. Such as:
- Your logo
- RV park or campground sign and entrance
- Check-in parking spot and outside of the office showing the entrance
- All your amenities, such as laundry, pool, camp store, dog park, pickleball/tennis courts, rec hall, fitness center, etc.
Step 4: Verify your Google Business Profile
Your business profile will not be active and appear in searches until Google verifies it. After you have completed the above steps, you’ll be prompted to go through the verification process.
There are several ways to verify, and Google will list the ones that apply to your park. If a postcard sent to your physical address is required, it could take up to 14 days.
Due to this delay, the off-season is the best time to get your Google Business Profile added or updated.
Step 5: Keep it updated and fresh
Be sure to log into your business profile and review it regularly. You can add more photos, adjust the hours for seasonal changes or add new features and events.
You will need to set up notices on your profile to be informed when someone posts a review or asks a question about your RV park. Be sure to respond to all questions and reviews.
Setting up and managing your Google Business Profile is critical in marketing your RV Park. Check out our RV Park SEO Services YouTube video if you are ready to learn more about marketing your park and optimizing your website for search engines.